For our weekly SoCal IP Institute meeting on Monday, August 27, 2012, we are delighted to welcome Dr. Aaron Brough as a guest speaker.  Dr. Brough is an assistant professor of marketing in the Business Administration Division of Seaver College at Pepperdine University where he teaches courses on Marketing Strategy and Principles of Marketing.  Dr. Brough earned his Ph.D. from the Kellogg School of Management at Northwestern University and was a senior consultant at MaPS, a Boston-based strategic marketing research and consulting firm, advising Fortune 500 clients such as American Express, Coca-Cola, Disney, IBM, Microsoft and Novartis.

Dr. Brough’s presentation, entitled “When Survey Data Strengthens Expert Testimony: An Example from Trademark Litigation,” will explore some of the pros and cons of collecting survey data as part of expert testimony in trademark suits, some general tips on how to get it right, and how he applied these tips as an expert witness for the defendant in the federal court case True Religion Apparel, Inc. and Guru Denim, Inc. v. True Apparel Company, Case No. 07-12335-DPW (D. Mass. June 12, 2009).

All are invited to join us in our discussion during the SoCal IP Institute meeting on Monday, August 27, 2012 at Noon in our Westlake Village office. This activity is approved for 1 hour of MCLE credit. If you will be joining us, please RSVP to Noelle Attalla by 9 am Monday morning.